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Research papers

The market research market in Europe, the USA and Japan and the major economic factors influencing it

This paper discusses the limited nature of market statistics on market research spend, and describes the development of a model of major economic factors which drive the growth of research spend in the UK. The uses to which this model has been put...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Derek C. Martin, Laurence W. Hagan
June 15, 1992
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Citation

Martin and Hagan (1992a, June 15). The market research market in Europe, the USA and Japan and the major economic factors influencing it. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-market-research-market-in-europe-the-usa-and-japan-and-the-major-economic-factors-influencing-it


Research papers

Research for broadcasting decisions

This paper describes the results of a study commissioned by the Foreign and Commonwealth Office from Research Surveys of Great Britain (RSGB) to determine whether the World Service is effective in communicating a positive impression of Great Britain...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Michael M. Brown, Philip Mercieca, John Parrish
June 15, 1991
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Citation

Brown, Mercieca and Parrish (1991a, June 15). Research for broadcasting decisions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-for-broadcasting-decisions


Research papers

A new job for marketing people

This paper presents an approach to this end, in several steps: - to define the object and the relevant scope for a convenient strategic analysis; - to describe the object with its environment trough relevant factors and variables; - to proceed to...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Antoine
June 15, 1991
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Citation

Antoine, J. (1991a, June 15). A new job for marketing people. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-job-for-marketing-people


Research papers

A new job for marketing people (French)

This paper presents an approach to this end, in several steps: - to define the object and the relevant scope for a convenient strategic analysis; - to describe the object with its environment trough relevant factors and variables; - to proceed to a...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Antoine
June 15, 1991
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Citation

Antoine, J. (1991a, June 15). A new job for marketing people (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-job-for-marketing-people-french-


Research papers

Senior citizens

There is no doubt: The "Senior Citizens Market" is growing all over Europe. Thus developing specific marketing strategies and the adaptation of the touristical offer to the prospective needs of the elderly tourists are becoming more and more...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Martin Lohmann, Astrid Kösterke
June 15, 1991
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Citation

Lohmann and Kösterke (1991a, June 15). Senior citizens. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/senior-citizens


Research papers

The attitude-behaviour relation

The first and central part of this work introduces the history of attitude-behaviour research, focusing upon the endeavour to conceptualize the relation between attitudes and behaviour. Without going too deeply into the particulars of the different...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Stephan Götze
June 15, 1991
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Citation

Götze, S. (1991a, June 15). The attitude-behaviour relation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-attitude-behaviour-relation


Research papers

Leisure futures

The purpose of this paper is to provide an overview of key influences on the leisure sector in the 1990s. Taking a picture of current leisure patterns as a starting point, the presentation will go on to focus on the key economic and social changes...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Gerard O'Neill, Fiona Stewart
June 15, 1991
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Citation

O'Neill and Stewart (1991a, June 15). Leisure futures. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/leisure-futures


Research papers

Changes with the over 50's lead to changes in society and economy in the next three decades

In the world of the over 50s marketing research has to play the part of a scout in finding new product concepts and services. As we learn from biographers, during the course of his life a person changes his values and personal needs which lead...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Wolfgang Hesse
June 15, 1991
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Citation

Hesse , W. (1991a, June 15). Changes with the over 50's lead to changes in society and economy in the next three decades. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/changes-with-the-over-50-s-lead-to-changes-in-society-and-economy-in-the-next-three-decades


Research papers

Standardization of health measurement for different indications

A comparison of treatment regimes in the health service shows that different demands are made of the measuring instruments depending on the indication and national pecuharities. In searching for the most universally applicable procedure possible, we...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Peter Becker
June 15, 1991
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Citation

Becker, P. (1991a, June 15). Standardization of health measurement for different indications. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/standardization-of-health-measurement-for-different-indications